The Overlooked Fundraising Gem: Planned Giving
If you are involved with a nonprofit – 501(c)(3) organization, listen up: Executive Directors, Development Directors, Church Leaders, Faith Based Leadership, Board Members, Donors and Supporters.
Planned giving (click here for free eBook) is a form of fundraising that has adjusted to trends in charitable giving for generations.
Through planned giving, donors can give to charities by gifting a certain dollar amount or a percentage of their estate as a bequest in their Will. Some planned gifts can be arranged during a person’s lifetime.
Many donors are excited about planned giving (through their estate) because they do not have to touch their current income stream in order to feel charitable.
Donors can gift assets by naming their favorite charity, religious institution or other nonprofit as a beneficiary. Here are a few options for gifting:
- 401(k) Accounts
- Bank Accounts
- IRAs
- Life Insurance Policies
- Real Estate
The steps to starting a planned giving program are not as challenging as you may think. The first step is to get moving with this overlooked Fundraising Gem. Have patience and know that planned giving is for the long haul.
Nonprofits of all sizes can cultivate a planned giving program to grow and flourish for generations to come.
Aquanetta J. Betts, J.D. is an attorney, planned giving consultant, speaker and blogger. For more information visit www.abettslaw.com. Connect with her on social media: Facebook, Twitter, Pinterest, Instagram and Google+.
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